Behavioral interviews are an integral part of the Amazon interview process, regardless of the position you’re applying to. The behavioral round usually happens during the on-site interview, and this is where most of the Amazon leadership principles interview questions are asked.
Amazon’s behavioral interview is unique and starkly different from other FAANG companies. That’s because the interview is based on Amazon’s 16 leadership principles. It is a set of ideals that reflect Amazon’s core values as a company. Learning how to answer questions around leadership principles is important to make the cut, be it for junior, senior, or managerial positions.
Amazon’s on-site interview also consists of a “bar-raiser†round, where you’re evaluated by designated bar-raisers who have the authority to veto your application in case you’re found unfit for the role. Bar-raisers are specially trained employees who evaluate candidates based on nuances of the role and the company’s leadership principles.
In this article, we’ll focus on Amazon leadership principles interview questions and also discuss why these questions are important and the tips you can use to answer them.

Amazon’s leadership principles were pioneered and instituted by Chairman Jeff Bezos to evolve a culture that respects ethical and moral values. Below are the 16 leadership principles that are central to Amazon interview questions:

Amazon’s leadership principles define the company’s core values and serve as a bedrock for ethics and conduct. By adhering to leadership principles, employees can achieve memorable success in their personal growth efforts and contribute to the company’s overall success.
Amazon leadership principles interview questions can feature in the on-site behavioral round or the bar-raiser round. A bar-raiser is part of a team of specially trained Amazon professionals whose main job is to maintain high standards while hiring candidates for roles across the board.
Amazon bar-raiser interview round evaluates your responses to behavioral questions and gauges if you’re the right fit for the role. The STAR method is a widely popularized method to answer behavioral interview questions at FAANG companies. The method fundamentally aims to frame responses based on real situations and incidents. Let’s look at it in slight detail:
STAR stands for Situation, Task, Action, and Result.

While answering Amazon leadership principles interview questions, make sure you address each of these areas to craft the perfect response.
Amazon’s behavioral interview will have questions that pertain to one or more leadership principles. While answering these questions, make references to specific principles and associate them with your answers. That way, recruiters will know that you’ve read and understood these crucial principles and are willing to apply them at your workplace.
Amazon leadership principles interview questions are free-flowing in nature and are mostly driven by your previous work experience. There are no standard questions in this case so you need to understand the leadership principles and use them to structure your answers. These Amazon leadership principles interview questions and answers will help you understand how to answer such behavioral questions.
Q1. Tell us about a time when you overcame a rather difficult challenge pertaining to a past project.
In my previous job, I faced the challenge of delayed delivery that would have jeopardized the completion time of a project. Since this delay might affect deliverables, I took proactive measures by identifying other suppliers and after providing them as workable alternatives to stakeholders coordinated a rapid change of suppliers. This saw us deliver to the originally promised deadline while enhancing the team’s trust in my ability to solve problems.
This question and example answer mirrors the Bias for Action and Deliver Results leadership principles.
Q2. Tell us about a time when you had to halt a project halfway through as it wasn’t headed in the right direction.
In one of my previous roles, while I was working on a marketing campaign, I came to realize that the early metrics were not up to expectations, and the campaign was drifting off course. After reviewing the data, I called for a halt and worked with the team to re-evaluate our strategy. We aligned the campaign back on customer feedback, which brought back double-digit engagement rates.
This particular Amazon leadership principles interview question and answer reflect the Ownership and Customer Obsession principle.
Q3. Tell us about a time when you had to persuade your manager to change the course of action based on credible insights.
While working in my previous role role, I noticed customer feedback trend indicating dissatisfaction due to a user interface. The data collected through further analysis reflected the specific impact on user retention. I presented this data and insights to my manager and proposed the design priority adjustment where usability improvements are taken into account. Although the initial approach was on lines of new features, it was the data-driven insight from my side that convinced them to pivot. This helped to bring down the churn rates by 20%.
Q4. Tell us about an instance when you had to make a tough decision pertaining to a project when you were under pressure.
In one of my prior job roles, last-minute changes in the requirements of a product threatened to postpone our launch. I had to present stakeholders with a choice to extend the deadline or deliver it on time with fewer features set. I chose to release it on schedule with high-quality core features but communicated accordingly with stakeholders.
Q5. Tell us about a time when you had to take a risk in a project.
I was tasked with a project to streamline an existing outdated process. I proposed the automation of several steps, which required an up-front investment of time and resources. This resulted in the effective reduction of 40% of the processing time and a rather good amount of cost savings.
Here’s a list of 35 behavioral interview questions that you can use to practice for the interview:
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There are four interview rounds at Amazon. Each round is of a 1-hour duration. These rounds include online applications, assessments, phone interviews, and virtual or on-site interviews.
Amazon is a large and growing company, so getting hired at Amazon in a technical role can be a little challenging because of the competitive job market. The application and interview process is intense compared to other companies, so you will need to stand out for the hiring panel, showcasing your best.
The Amazon hiring process timeline is up to 2 weeks. The timeline could vary depending on the positions and the number of candidates.
The majority of leadership interview questions focus on your experience in teamwork, solving disputes, interpersonal communication, and inspiring others to perform to the best of their abilities.
The average annual salary for an Amazon leadership position in the United States as of November 2024 is $155,410.
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