Generative AI tools offer unparalleled prospects for creativity and development, from content generation to design processes and data analysis.
In today’s fast-changing technological era, Generative AI has emerged as a revolutionary approach, changing industries and pushing the boundaries of creativity and efficiency. As we approach 2024, the expansion of advanced technology has resulted in the creation and adoption of a variety of apps that are profoundly transforming the way we work, create, and interact.
This article will walk you through the top 11 most commonly used Generative AI tools in 2024, showcasing its influence and utility across many industries.
What is Generative Artificial Intelligence (AI)?
Generative AI is an artificial intelligence technology that can generate a variety of content such as text, images, audio, and synthetic data. The recent passion surrounding generative AI has been fueled by the ease with which new user interfaces can produce high-quality text, pictures, and movies in seconds.
It is important to understand that the technology is not new. Chatbots first used generative AI in the 1960s. However, it was not until 2014, with the invention of generative adversarial networks, or GANs, a type of machine learning algorithm, that generative AI could produce impressively realistic photos, videos, and audio of actual people.
Also Read: Generative AI vs Predictive AI: Everything You Need to Know
How does Generative AI work?
Generative AI works by taking a prompt, such as text, an image, a video, or even musical notes, and utilizing algorithms to generate new content based on it. This fresh content can include essays, problem solutions, and even actual photos or the voice of a person.
Previously, employing generative AI was complicated. Developers had to use specialized tools and programming languages such as Python to input data via an API.
However, with developments in generative AI, it is becoming more accessible. You can just define your preferences in plain language, and the AI will develop material based on them. You can also provide input to help personalize the results, such as changing the style or tone of the generated content.
Top 11 Generative AI Tools in 2024
1. GPT-4 (ChatGPT)Â
GPT-4 is the most recent edition of OpenAI’s Large Language Model (LLM), built on the huge success and widespread acceptance of GPT-3 and GPT-3.5. Compared to prior incarnations, GPT-4 is more creative and accurate, as well as safer and more stable. It is one of the most popular Gen AI tools out there today.
Many of the other top generative AI providers on this list have based their solutions on a GPT-3 or GPT-4 foundation, as the tool — and the larger OpenAI ecosystem — is one of the most grown up, well-researched, and well-funded in the artificial intelligence market.
ChatGPT is OpenAI’s most popular product to date allowing the average user free access to basic AI content development. Individuals can purchase paid plans if they need greater processing power and capabilities.
Pricing:
Pricing for GPT-4 and ChatGPT based on how you want to use each tool:
- GPT-4 Turbo: $0.01 for 1,000 input tokens and $0.03 for 1,000 output tokens.
- For $20 per user per month get access to enhanced features, ideal for individual users.
Key Features:
- Generate text that closely matches human language.
- Participates in conversations that are natural and real.
- Offers extensive and insightful responses to a wide range of questions.
- Provides helpful guidance and suggestions for creative writing projects.
- Demonstrates the ability to comprehend and respond in context-appropriate ways.
2. AlphaCode
AlphaCode is a cutting-edge Gen AI tool used in coding harnessing the power of generative AI to empower developers. It excels in tasks such as writing code, resolving bugs and recommending optimal programming solutions. Developers appreciate AlphaCode for its ability to speed up workflows, automate tasks, and assist in learning new programming languages.
The tool improves efficiency by reducing errors and enhancing coding proficiency. However, in complex scenarios the generated code may not always be optimal due to its reliance on established programming patterns.
Pricing:
- Free
Key Features:
- Utilizes advanced generative AI for coding assistance.
- Supports a wide range of programming languages and paradigms.
- Provides real-time code suggestions and bug fixes.
- Offers solutions for code optimization.
- Facilitates collaborative coding with shared suggestions.
Also read:Â Top Generative AI Interview Questions and Answers for 2024
3. Gemini (Formerly Bard)Â
Gemini, previously known as Bard serves as Google’s alternative to ChatGPT. It is also among the list of popular Gen AI tools. It operates as an AI chatbot and content generation tool powered by Gemini 1.0, Google’s latest LLM (Large Language Model), acclaimed for its exceptional performance across various tests, including massive multitask language understanding (MMLU).
Like its counterparts such as ChatGPT, users can input natural language queries and swiftly receive detailed responses from the chatbot.
What distinguishes Gemini is its integration with Google’s real-time search results and relevant app extensions. Unlike ChatGPT, which has a knowledge cutoff extending to April 2023, Gemini can provide users with current Google search outcomes and data as supplementary resources.
Furthermore, all users, including those on the free plan, can activate specific Google extensions such as Google Maps and YouTube, aiding in trip planning or video content research. The broader rollout of Gemini for Google Workspace is anticipated soon.
Pricing:
- Gemini: Free, offering limited features.
- Gemini Advanced: Included in the Google One AI Premium plan priced at $19.99 per month. The initial two months of the Google One AI Premium plan are complimentary.
Key Features:
- Rating system based on user responses.
- Accessible using personal Google accounts.
- Extensions allow users to combine the tool with other valuable applications, such as Google Maps.
- Enhanced picture and text search results.
- Capable of handling basic programming and software development jobs.
4. GitHub Copilot
GitHub Copilot is an innovative coding assistant powered by OpenAI’s Codex model, designed to revolutionize the coding experience for developers.
It integrates directly into the popular code collaboration platform GitHub, providing real-time suggestions and code completions to streamline the development process.
With GitHub Copilot, developers can write code more efficiently and effectively by leveraging the vast knowledge and expertise encoded in the Codex model. By analyzing the context of the code being written, Copilot generates intelligent suggestions and auto-completions, helping developers write code faster and with fewer errors.
Pricing:
- Monthly: $10/month
- Annually: $100
Key Features:
Here are some key features of this popular Gen AI tools:
- Powered by OpenAI’s Codex model: GitHub Copilot utilizes cutting-edge AI technology developed by OpenAI, enabling it to understand code context and generate intelligent suggestions.
- Seamless integration with GitHub: GitHub Copilot seamlessly integrates into the GitHub platform, providing developers with real-time code suggestions and completions directly within their code editor.
- Natural language understanding: Developers can describe their code intent in plain English, and GitHub Copilot will generate the corresponding code snippets, making it easy to prototype and explore new concepts.
- Supports multiple programming languages and frameworks: GitHub Copilot supports a wide range of programming languages and frameworks, including Python, JavaScript, TypeScript, Java, C++, and more, making it versatile for various development projects.
Also read:Â Generative AI Training: A Complete Guide to Upskilling Your Workforce
â€5. Synthesia
Synthesia is an innovative AI-powered platform that enables users to create high-quality, personalized video content using synthetic media technology. Synthesia utilizes advanced AI algorithms to synthesize lifelike videos of people speaking, allowing users to create custom video content without the need for actors or expensive production equipment.
Synthesia supports multiple languages and accents, enabling users to create videos in their preferred language or target audience’s language. Users can choose from various virtual presenters or avatars to represent their brand or message, customizing factors such as appearance, gender, and clothing to align with their branding.
â€Pricing:
- Personal Plan: $30 per month
- Enterprise Plan: the cost is calculated by the number of seats.
Key Features:
- Synthesia integrates with popular video editing and content management platforms, allowing users to incorporate synthesized videos into their existing workflows seamlessly.
- Synthesia can be used for a wide range of tools, including corporate communications, marketing campaigns, e-learning, virtual events, and more.
- By eliminating the need for traditional video production processes, Synthesia offers a cost-effective and efficient solution for creating high-quality video content at scale.
6. Duet AI
Duet AI is a groundbreaking tool designed to seamlessly integrate with Google Workspace tools, offering a range of powerful features for content creation, summarization, and rewriting.
Built on a robust large language model (LLM), Duet AI harnesses the capabilities of advanced AI technology to enhance productivity within familiar tools like Gmail, Google Docs, and Google Meet.
Pricing:
- $30 a Month
Key Features:
- Utilizes generative AI technology for efficient text generation.
- Offers AI-driven code assistance tailored for cloud users.
- Simplifies image generation based on user prompts.
- Facilitates the creation of intelligent business tools.
- Enables users to build workflows within Google Workspace using natural language commands.â€
7. Claude
Claude by Anthropic stands out as a top choice for businesses seeking ethical and secure content generation solutions. Developed by the esteemed AI startup valued at approximately $18.4 billion, Claude offers an alternative to ChatGPT, with a focus on safety and customizable conversational tones. It consistently ranks among the top popular Gen AI tools.
Renowned for its prowess in generating comedy, creative content, and adapting to user communication preferences, Claude has garnered praise from users across various industries.
Anthropic provides two versions of Claude to cater to different needs: Claude, the full-featured model and chatbot capable of handling detailed content creation and coding requests, and Claude Instant, a lightweight version offering quicker results at a lower cost but with reduced capabilities. Additionally, claude.ai offers a free online version for users to explore its basic features.
Pricing:
- claude.ai: Free for limited access and features.
- Claude Instant: $0.80 per million prompt tokens; $2.40 per million completion tokens with a context window of 100,000 tokens.
- Claude 2.0: $8 per million prompt tokens; $24 per million completion tokens with a context window of 100,000 tokens.
- Claude 2.1: $8 per million prompt tokens; $24 per million completion tokens with a context window of 200,000 tokens.
Key Features:
- Relying on the Constitutional AI approach to AI ethics.
- Accepts typed text and document attachments as user input.
- Backend API for developers.
- Available on Slack.
- Support for a wide range of regularly spoken and used programming languages.
â€8. DALL-E 3
DALL-E 3 is the latest iteration of OpenAI’s groundbreaking image and art generation model, building upon the success of its predecessors. Powered by state-of-the-art AI technology, DALL-E 3 offers accessible image generation capabilities, revolutionizing the way we create visual content.
Pricing:
- App embed: At $0.04 per image
- By ChatGPT Plus: $20 per month
Key features:
- Accessible Image Generation: DALL-E 3 makes image generation accessible to users of all skill levels. With a simple interface and affordable pricing starting at $0.04 per image, DALL-E 3 empowers users to create stunning visuals without the need for advanced technical knowledge.
- Advanced AI Capabilities: Leveraging advanced AI algorithms, DALL-E 3 pushes the boundaries of image generation, producing lifelike and highly detailed images that rival those created by human artists.
9. Midjourney
Midjourney is a leading provider of advanced AI image editing and generation tools, offering a comprehensive platform for creative professionals and enthusiasts alike.
With its cutting-edge technology and user-friendly interface, Midjourney revolutionizes the way we edit and generate images, pushing the boundaries of what’s possible in digital artistry.
â€Pricing:
- With pricing starting at $8 per month, billed annually, or $10 billed monthly, Midjourney offers exceptional value for its advanced AI image editing features.
â€Key features:
- Midjourney provides a wide range of advanced AI editing tools, allowing users to enhance, manipulate, and transform images with precision and ease.
- Jasper AI is a leading provider of AI-driven marketing content generation solutions, offering a range of tools and services to empower businesses in their digital marketing efforts.
- With a focus on efficiency and effectiveness, Jasper AI helps businesses streamline their content creation processes and maximize their marketing ROI.
10. Jasper AI
Jasper AI is a leading provider of AI-driven marketing content generation solutions, offering a range of tools and services to empower businesses in their digital marketing efforts. With a focus on efficiency and effectiveness, Jasper AI helps businesses streamline their content creation processes and maximize their marketing ROI.
Pricing:
- With pricing starting at $39 per seat per month (billed annually) or $49 per seat per month (billed monthly), Jasper AI offers flexible pricing plans to accommodate businesses of all sizes and budgets.
Key Features:
- AI-Driven Marketing Campaigns: Jasper AI harnesses the power of artificial intelligence to generate compelling marketing content, including ad copy, social media posts, email campaigns, and more.
- Project Templates: Jasper AI offers a library of customizable project templates designed to streamline the content creation process.
11. Microsoft Copilot
Microsoft Copilot stands out as one of the best AI Copilots for general business use, offering a versatile suite of AI assistant, business AI, embedded AI, chatbot, and content generation capabilities.
Developed by Microsoft, Copilot is designed to assist users in various business tasks, streamline workflows, and enhance productivity.
Pricing:
- Microsoft Copilot is famous because of its affordability, as it is available for free.
Key Features:
- Microsoft Copilot serves as an intelligent AI assistant, providing support and guidance to users across a wide range of business activities.
- Copilot incorporates advanced business AI capabilities, enabling users to automate repetitive tasks, analyze data, and make informed decisions.
- Copilot features chatbot functionality, allowing users to interact with AI-powered virtual assistants to access information, perform tasks, and resolve queries.
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FAQs: Generative AI tools
1) What is DALL-E used for?
DALL-E is an AI model developed by OpenAI for generating images from textual descriptions. It can create highly realistic and diverse images based on the input text provided by users.
2) How does GPT (Generative Pre-trained Transformer) work?
GPT is a generative AI model developed by OpenAI that is trained on a large corpus of text data. It uses a transformer architecture to generate coherent and contextually relevant text based on a given prompt or input.
3) How can businesses leverage generative AI tools?Â
Businesses can leverage generative AI tools for a variety of purposes, including content creation, product design, personalized marketing, data augmentation, and creative storytelling. These tools can help enhance productivity, creativity, and innovation across various industries.
â€4) What Types of Content Can Generative AI Tools Generate?
Generative AI tools can generate a wide range of content types, including but not limited to:
- Images: Generating new images that resemble real photographs.
- Text: Writing original articles, stories, or poetry.
- Music: Composing new melodies or entire musical compositions.
- Videos: Creating new video content, including animations and special effects.
â€5) Can Generative AI Tools Be Used for Creative Purposes?
Absolutely! Many artists, writers, musicians, and other creatives use generative AI tools as part of their creative process to inspire new ideas, explore unconventional concepts, or augment their own creative abilities. Generative AI tools can be powerful aids for creativity and innovation when used responsibly and ethically.
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