In this ever-evolving age of artificial intelligence, businesses are leveraging AI tools for automating tasks, streamlining operations, and extracting valuable insights to devise critical business development strategies.
This article provides information about the best AI tools used for business development in 2024.
But first, let’s look at the benefits of using these AI tools in business development.â€
Best AI Tools for Business Development: Potential Benefits
AI tools can self-learn: Unlike traditional systems, the AI-based tools don’t require any kind of reprogramming. By using customized machine learning algorithms, these tools can self learn based on the provided data.
AI tools can automate tasks: AI can be used to identify business development tasks like account management, identification of upsell and cross-sell opportunities and retention rate improvement. Subsequently, AI tools can be implemented to automate these operations.
AI tools are highly scalable: With these AI tools, businesses can add more data, users, and applications without any reengineering costs.
Best AI Tools for Business Development: Factors to Consider
Now let’s look at the factors to consider before selecting the best AI tools for business development:
Access Your Needs: Before subscribing to any AI tool for business development, first access the objective of opting for one. Access the present business development setup in your organization, including the pain points in which deployment of AI can be beneficial.
Identify areas where automation can streamline and enhance the business development process in your organization. â€
Research Available AI Tools: Research available AI tools for business development. Consider factors such as features, functionality, scalability, subscription cost, and customer response. Shortlist a few that are the best fit for your needs.â€
Analyze Security and Privacy Quotient: Cost, features, and scalability are all required in an AI tool. However, in this day and age security is a big concern.
The AI tool(s) you select for business development should have features like thread detection, data encryption, and access controls to name the most important ones.
Gather feedback from Stakeholders: Present the list to the stakeholders to seek their opinions and feedback. Evaluate the responses and finalize the option that best fits your business requirements.â€
Also Read: Top 10 Software Engineering Tools You Should Know About

Best AI Tools for Business Development
Now let’s identify a few best AI tools for business development. Some of these business development tools also offer free trials or free subscription with limited features.
All pricing details are provided along with the features of the respective products. â€
Best AI Tools for Business Development: Salesforce Einstein
Integrated with the Salesforce CRM, Salesforce Einstein comes with an in-built suite of AI technologies that help businesses automate repetitive tasks, streamline operations, and drive growth.
Features of Salesforce Einstein:
Salesforce Einstein offers a range of AI features including natural language processing capabilities to craft natural and meaningful conversations with clients, automated lead and opportunity scores, and APIs that add image recognition capabilities to CRMs.
- Einstein Bots automate quality responses to customers.
- Einstein Reply Recommendations provide smart, tailored recommendations to enhance customer experience.
- Einstein Lead and Opportunity Scoring provides insights into lead and opportunity trends and behaviors that allow business development teams with more informed decisions.
- Einstein’s Call Summaries feature highlights main discussion points, client sentiments, and pain points of customers.
- Einstein’s Buyer Assistant provides actionable insights about the customer from the available data.
Pricing:
Separate features of Salesforce Einstein come with specific pricing. For instance, Einstein Bots come at $50/month per user.
Buyer Assistant and Lead and Opportunity Scoring form a part of Einstein Cloud and come at $50/month per user.â€
Best AI Tools for Business Development: Hubspot Sales Hub
Hubspot Sales Hub brings data, tools, and teams to one place. Its AI-driven engagement tools empower representatives to efficiently convert prospects into loyal customers.â€
Features of Hubspot Sales Hub:
- Integrated AI-driven tools to automate repetitive tasks and generate useful insights for efficient lead management and customer engagement.
- Enhanced lead management features to streamline processes and improve conversion rates.
- Predictive lead scoring to identify high-potential leads.
- Integrated chatbot functionality to ensure high-potential leads get immediate attention, thus enhancing conversion prospects.
Pricing:
Free: $0/month
Starter: $20/month per seat
Professional: $100/month per seat
Enterprise: $150/month per seat
Best AI Tools for Business Development: Clearbit
Clearbit offers a variety of features to enhance business intelligence, lead generation, and customer insights.
Features of Clearbit:
- Enrichment: Provides context required for every lead and contact to convert opportunities into customers.
- Prospector: Uses specific criteria like job title, industry type, and company size to find and connect with the right contacts and create highly targeted lists.
- Reveal: Identifies potential leads by mapping IP addresses of unknown visitors with available data.
- Forms: Automatically fills up and submits forms based on fetched data.â€
- Risks: Cross-references extensive data sources to identify potential hazards.
Pricing: Volume and feature-based and may vary depending on specific requirements.

Best AI Tools for Business Development: Conversica’s Revenue Digital Assistants
Presented are some features of Conversica’s Revenue Digital Assistants (RDA):
- Conversica’s RDAs converse through email, chat, and SMS with persons of interest in a two-way human-like manner.
- The AI platform behind these RDAs leverages features like natural language understanding and processing, machine learning, and deep learning.
- These tools operate as an augmented workforce along with employees working in business development, sales and marketing, and customer success teams.
- RDAs can communicate in English, French, German, Spanish, Portuguese, and Japanese.
Pricing: $2999 per company per month
Best AI Tools for Business Development: Adobe Marketo Engage
Adobe Marketo Engage leverages the capabilities of AI to automate, streamline, and measure marketing tasks. â€
Features of Marke to Engage:
- Marketing Automation: Launch and build AI-driven marketing campaigns, nurture leads and personalize prospects.
- Prioritize Accounts: Build AI-driven best-fit account lists and personalized cross-channel experiences.â€
- Lead Management: Generate traffic through inbound and outbound programs, targeting, and retargeting campaigns.â€
- Email Marketing: Create, personalize, test, and review e-mail campaigns.â€
- Multi-touch Attribution: Track and review every customer interaction across campaigns.
Pricing: Available on Adobe.comÂ
Also read: Top 15 MLOps Tools You Need to Know in 2024â€
Best AI Tools for Business Development: Duns and Bradstreet (Lattice CDP)
With Lattice Customer Data Platform (CDP) you can concentrate on turning prospects into customers as data wrangling and manipulation are taken care of by CDP:
Features of Lattice CDP:
- Gain a clear view by bringing all the data under one location.
- Automatically update audience segments with data related to user engagement with the company’s products and services.
- Deliver deep insights with firmographic, technographic, and intent-based data.
- Use advanced modeling and AI to create precise audience segments.
- Collect engagement data with identity resolution powered by DUNS number.
Pricing: Available on Request
Best AI Tools for Business Development: ZOHO CRM
ZOHO CRM provides a range of AI-enabled customer relationship management features with Zia, its voice and chat assistant.
Features of Zia Voice:
- Users can add, retrieve, and update records without manually searching for specific records.
- Zia performs predictive analysis to gauge the possibility of leads converting into deals.
- The voice assistant also analyzes the tone of conversations to gauge customer sentiments.
- It also recommends creation of macros, wherever applicable, to automate repetitive tasks.
- Zia recommends appropriate customer engagement time based on prior interactions.
Pricing: Â
Free Plan: Upto 3 users
Standard Plan: $14/month (billed annually) $20/month (billed annually) Â
Professional Plan: $23/month (billed annually) $35/month (billed annually)
Enterprise Plan: $40/month (billed annually) $50/month (billed annually)â€
Best AI Tools for Business Development: Chorus.ai
Chorus.ai is an AI-driven call and record demo software to train your customer-facing workforce.â€
Features of Chorus.ai:
- Chorus.ai leverages AI to record and transcribe meetings on a real-time basis
- The tool analyzes data to provide insights that create opportunities and win/retain customers
- It provides comparative analysis to compare the performance of your customer-facing workforce against the rest.
Pricing: $100-$200 per customer
Best AI Tools for Business Development: Drift
Drift leverages AI chatbots and virtual assistants to help businesses engage with customers on a real time basis.
Features of Drift
- Companies can generate leads with human-like interactions with AI chatbots and virtual assistants of Drift.
- Drift also helps to streamline lead management, sales pipeline optimization, and customer engagement operations.
- The tool generates valuable insights from client interactions to gauge possible lead conversion.
- The tool integrates with almost every customer relationship management system the companies use.
Pricing:
Premium: $2500/month
Advanced: Available on request
Enterprise: Available of request
Best AI Tools for Business Development: Brandwatch
Brandwatch is an AI-driven social listening tool that businesses can utilize to perform market behavior and competitor analysis.
It mines social media data to analyze prevailing market trends, consumer sentiments, and business competition.â€
Pricing:
Pro: $800 for 10K mentions
Enterprise: $3000 for unlimited mentionsâ€
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FAQs: Best AI Tools for Business Development
How Can AI Be Used in Business Development?
AI is revolutionizing business development by automating repetitive tasks to streamline operations, deriving actionable insights for lead conversion and retention and enhancing overall customer experience.â€
Which Is the Best AI Tool for Business Development?
According to many, Salesforce Einstein is considered to be the best AI tool for business development owing to its features like Einstein bots, buyer assistant, call assistant, and lead and opportunity scoring features.â€
What Are the Best Free AI Tools to Start a Business?
The best free AI Tools to start a business are Google Cloud AI and IBM Watson Assistant. Both these tools come with inbuilt machine learning and natural image processing features to help businesses automate interactions and analyze data at no upfront costs.â€
What Are the Benefits Of Using AI Tools For Small Businesses?
By incorporating AI tools into their businesses small businesses can improve efficiency, manage costs, provide enhanced experience to clients, and make better decisions through informed insights. Â
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